Agency: Archer Troy
Creative Director: Juan Iglesias
Art Director: Daniela GutiƩrrez
Ariel 63
The Ariel Awards, organized by the Mexican Academy of Cinematographic Arts and Sciences (AMACC), year after year recognize the best in Mexican cinema, and this 2021 in the midst of the pandemic was no exception. In a complicated moment full of uncertainty, the image of the event had to be designed with Mexico as the main axis of the graphic concept, without reaching the traditional elements and at the same time, giving a hopeful message to move forward.
