Bud Light Cereal

We developed a campaign so that Mexicans can celebrate the 2018 World Cup Games (in Russia) early in the morning, so they could celebrate without drinking beer. So we create a new product, a cereal made of the same ingredientes as our beer.

Cereal Bud Light - Bronze Lion Winner 2019 - Outdoor

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Art direction

Agency: Only If

Vice President Creative: Rocío Cuadra

Creative Director: Mike Rocha

Art Director: Juan Iglesias

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