Agency: Archer Troy
General Creative Director: Carlos Oxté
Creative Director: Juan Iglesias
Associate Creative Director: Giovana Franccini
Producer: Emmanuel García
Prime - Internado Las Cumbres
We created a campaign in the middle of a pandemic to promote the launch of a series that takes place in a boarding school, and in the midst of an era of saturated content, we wanted to connect with the nostalgia of Mexicans for a virtual back to school.
